01 / 19 / 21

New year brings new campaigns from quench for StarKist and Sun-Maid

Here at PMG, we’ve kicked off the new year with lots of new work — which includes exciting new campaigns from quench featuring TV spots that mix live action with animation.

In the new #everydaygoals campaign for StarKist, iconic StarKist brand mascot Charlie the Tuna advises how StarKist pouches are convenient, versatile, lean protein sources for active lifestyles, such as a busy mom seen in the first TV spot (view it here).

The #everydaygoals theme will continue with more spots and online placements this year that position StarKist pouches as ideal sources of fuel — whether you’re running a marathon, or up and down the stairs in your busy household. Look for it on national TV, digital, and paid and organic social media channels.

“Imagine That” is the name of the new TV spot and campaign for Sun-Maid, as it reveals how imagination can open up whole new worlds — such as one where a variety of new Sun-Maid snacks are both delicious and better for you. Brazil’s acclaimed 02 Filmes worked with quench to produce the colorful, fantastical imagery. See the first spot here and on TV channels including A&E, Animal Planet, Food Network, Hallmark, HGTV, Nickelodeon, Boomerang, TBS and Cartoon Network, among others.

To help demonstrate Sun-Maid’s commitment to imagination, quench also developed the Board of Imagination, a PR-driven activation that will recruit kids to generate discussions about the importance of imagination. The kids will also help stimulate entries and voting in a contest that will offer scholarship money toward college, donations to schools and, of course, plenty of Sun-Maid snacks.

Starting the new year by producing new work for legendary brands that promote healthy lifestyles and imagination has put a spring in our step (or maybe we’re just really ready for spring to arrive)!

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